Dubai

Dubai needed a logo and identity that resonated with both an Arabic and Western audience.

Our idea was a logo that reads ‘Dubai’ in English and Arabic simultaneously. A vision of two worlds meeting in unison.

The brand mark itself needed to work throughout the city, for all the governmental departments. In Dubai the logo is impossible to miss - adorning license plates, buildings and busses to name a few… even forming the shape of a waterpark.

The logo has been used for over seven years now and become a symbol of the city’s duality.